Analysis Of Different Types Of Radio Jingles

Example 1 - Radio 1 - Chris Moyles Show
http://www.bbc.co.uk/iplayer/episode/b00gqcdr/The_Chris_Moyles_Show_20_01_2009/
Prehaps one of the most popular radio shows in the UK, therefore requiring a distinguished radio jingle in order for listeners to recognise. The typical morning radio show is laid back and relaxed therefore this should be resembled in the aqquired radio jingle. The tempo is slow yet repetitive resembling the on-going theme of relaxation. Repetition is used to showcase the Chris Moyles show in order to promote. Beats and other sounds are left to play through, backed up by comical phrases to resemble the theme of the show. The jingle is a major theme of a radio show and is used to depict what the show en-tails. Therefore creating comical vibes in order to conform to the radio shows on-going theme.


Example 2 - Radio 1 Xtra - Annie Mac Mash Up
http://www.bbc.co.uk/iplayer/episode/b00gknyq/Annie_Macs_Mash_Up_16_01_2009/
Annie Mac through her show promotes 'new' style music, showcasing D&B and urban house style music. The jingle is heard as up-beat and energetic resembling the tempo of the music that will be played throughout the show. Techno-type sounds are projected in order to verify the 'new' style of music the show is all about. Electro-beats are used to depict the shows style and difference in the modern, mainstream radio stations such as Chris Moyels. The difference in radio jingles can be seen by the popular demands of the shows and the time in which the show is played out. Through the day radio stations are mainstream and therefore their jingles are representative of this. Jingles also use repetition of words that is used contextually in relationships, this is key and lets the audience know its a show they can rely on. In Annie Mac's jingles the word "trust" is repeated letting the audience know its a show they can "trust" to play good tunes.

Example 3 - Radio 1 - Scott Mills Show
http://www.bbc.co.uk/iplayer/episode/b00gklm4/Scott_Mills_14_01_2009/
The opening for The Scott Mills show is very high paced and upbeat. The Scott Milss show plays out during normal "coming out of work hours" between 4-6. It differs greatly from The Chris Moyles Show as the shows of the times are two different parts of the day and resemble the normal moods of people, i.e being saddened by the fact you have to go to work, being happy coming home from work ect. From the jingle the audience can gather that the show will play modern music due to the time the show is played out and the radio station its being played on, i.e radio 1. The opening jingle through its high paced tempo and upbeat sounds gathers the interests of its target audience also appealing to the genreal moods of people coming home from work. An ideal radio jingle for the introduction of the show.